Question effect
| Newspaper | Total revenue change ($ in thousands) | Percentage change (%) | Newspaper size |
|---|---|---|---|
| Los Angeles Times | 93,966 | 12.5 | large |
| The California Times | 235,788 | 20 | large |
| The Denver Post | negative 3,765 | negative 1 | small |
| Sun Sentinel | negative 24,899 | negative 11.9 | small |
| Chicago Tribune | 94,492 | 19 | large |
Digital paywalls restrict access to online content to those with a paid subscription. In an investigation of the effect of paywalls on newspaper company revenues for print and digital subscriptions and advertising, Doug J. Chung and colleagues compared actual outcomes (with a paywall) to control estimates (without a paywall). The researchers concluded that introducing a paywall is generally more beneficial for larger newspapers, which have high circulation and tend to offer a substantial amount of unique online content.
Which choice best describes data from the table that support Chung and colleagues’ conclusion?
The Chicago Tribune and the Los Angeles Times had similar total revenue changes, but the Los Angeles Times had a smaller percentage change.
The Los Angeles Times had a 12.5% revenue change, while the Chicago Tribune had a 19% revenue change.
The California Times had a 20% revenue change, while the Denver Post had a negative 1% revenue change.
The Denver Post had only a negative 1% revenue change, which was the smallest percentage change of the selected companies.