Question resear
Researchers wanted to study how consumers’ reactions to an ad may be affected by other ads. The researchers began by showing study participants an ad for a product, with some seeing a less detailed ad and others seeing a more detailed one. Then, all participants viewed the same second ad for a store and shared their opinion of the store based on this second ad. Participants who had first seen an ad less detailed than the second ad had a higher opinion of the store than the participants who had first seen a more detailed ad. The researchers concluded that reactions to an ad may be affected by blank
Which choice most logically completes the text?
the amount of detail viewed in previous ads.
the time of day that the ad is viewed.
the number of people who viewed the ad.
the length of time viewing previous ads.
Researchers wanted to study how consumers’ reactions to an ad may be affected by other ads.
Easy-difficulty · SAT Reading & Writing · Inferences — Cause-and-effect inferences. Read the question above, select your answer, and check the full explanation below to understand exactly why the correct choice works.
Answer explanation
Choice C is the best answer. The passage tells us that participants who had seen a less detailed ad for a product beforehand had a higher opinion of the store than those who had seen a more detailed ad. This suggests that reactions to an ad may be affected by the amount of detail viewed in previous ads.
Choice A is incorrect. The passage doesn’t mention the number of people who viewed the ad, so there’s no basis for this inference. Choice B is incorrect. The passage doesn’t mention the length of time viewing previous ads, so there’s no basis for this inference. Choice D is incorrect. The passage doesn’t mention the time of day that the ad is viewed, so there’s no basis for this inference.
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